I was born in Hawaii but have lived in Indialantic Florida since I was two years old. Growing up here I have been active in sports like baseball, soccer, skating and of course, surfing.

Growing up on the beach and being by the ocean my entire life has really made me appreciate skincare products especially since I am blonde and have a fair complexion. From the day that I started working with Absolutely Natural is the day that I knew this is where I wanted to spend my career. I have been an employee of Absolutely Natural for 6 years.

I’m currently attending University of Central Florida to earn my bachelors degree in business marketing. My father, Charley Richards, is the owner of Absolutely Natural and has taught me everything I know and I plan to follow in his footsteps. My current position is Warehouse Manager where I make sure products are manufactured and completed for various hotels around the world and our mail-order customers. I also do everything from inventory to machinery repair to a part of marketing. I work with an excellent team and feel that we are a family, and that’s what I believe makes Absolutely Natural.

Other than attending school, I have recently purchased my first house and tend to keeping up on it. I also enjoy spending time with my friends, family, and surfing as much as possible. I have surfed in many places such as Costa Rica, Hawaii, and The Sebastian Inlet in my hometown of Indialantic, Florida.

Introduction: Todd Anderson

I am the National Sales Director for Absolutely Natural and couldn’t be more proud to represent our product line and be part of our Team! Unlike typical skincare companies, creating multi-million dollar ad campaigns, exaggerating benefits or compromising on our ingredients are things we will never do and part of why I am so committed to our company. It is very rewarding and comforting to offer products that deliver so much benefit to people and compare so positively to those typically found in the marketplace.

Prior to joining Absolutely Natural, I served as Vice President of SportsCare USA, a national marketing firm. I joined SportsCare due to my passion for “prevention first” with regard to health and the pursuit of achieving optimal vitality through lifestyle choices. I helped SportsCare pioneer the mainstream acceptance of the “Wellness” philosophy by hospitals & their communities, leading market development in Florida, Hawaii, Texas and many other locations during a 12 year career. I helped coordinate the 2nd official Ironman event in the mainland United States along with dozens of other sporting events across the country.

I’ve known Charley for almost 20 years and have always had great respect for him as an entrepreneur and person of great character. It is his leadership, plus personal life-changing results with our products that help me generate effortless and genuine passion for our company & products. After spending nearly a decade suffering atopic dermatitis symptoms under the direction/treatment of physicians and being prescribed a continuous cycle of topical steroid treatments, antibiotics and other medications, I have been nearly symptom free for several years and attribute the primary factor being daily use of Absolutely Natural’s products that keep my skin’s health in optimal condition.

I am married to my beautiful wife Candace and the father of two wonderful children, Jessica & Jake. My career has taken me across Florida, Hawaii and Texas with much travel in between. We are most grateful to be settled back in my high school hometown of Melbourne, FL and closer to much of our family. On Saturdays in the fall you will find me cheering on my alma mater, the University of Florida Football Team…Go Gators!!!

Introduction: Charley A Richards

I am the founder and owner of Absolutely Natural which I started in 1992. We sold our first bottle of suncare in April of that year after two years of research and developing the formulas for our all natural suncare line.

Previous to Absolutely Natural, I lived in Hawaii and worked with resort hotels as a contractor providing services at the beach and pool areas in exchange for selling products at kiosks. We started in 1978 at the Sheraton Maui, the Maui Surf and the Whalers, all on Kaanapali Beach.

This business led to the development of Maui Jim Sunglasses as there was a need for a sunglass that could protect against UV, eliminate glare and not distort the beautiful colors of the island. Maui Jim’s were born and the first glass was sold in 1986. Although I haven’t had any ownership in the company for many years, I am proud of what the brand has accomplished under the direction of Walter Hester, owner of Maui Jim’s. I am the original patent holder along with Mr. Kobiyashi who was instrumental in developing the technology.

My first job in the industry was as a salesman for Hawaiian Tropic products at various hotels in Daytona Beach, Florida. I started when I was 16 years old (between my junior and senior years in high school) so I have been around suncare for 38 years!

I also was a school teacher for four years teaching high school English with added duties as a wrestling coach (I know, a strange combination).

I have done many things in my business career including import/export, owning retail stores, consulting and manufacturing, but I truly love what we do now. To be able to develop the incredible products we have now and to help so many people is extremely gratifying.

Our factory and my home are in Melbourne, Florida where I moved in 1988.

Introduction: Lindsey M Pushman

I was born and raised in Melbourne, Florida and I absolutely love it here. In my early years, I was very active teen. I enjoyed ballet, dance, cheerleading and my heart was with rodeo. I was very active in activities that involved being outside. As a Florida girl, I enjoyed the sun and would take any chance I had to be outside. Besides using store brand skincare I was never really introduced to a skincare line that I loved until I was introduced to Absolutely Natural in high school, my passion immediately changed. I knew that taking care of your skin was important especially in the Florida sun.

Shortly after high school, I continued my education at Brevard Community College. I graduated with my Associates of Arts in 2007. I then moved on to the University of Central Florida to gain my Bachelor’s Degree. I am currently still attending and working towards my degree. I plan to go even further with my education and receive my Master’s Degree.

I began working at Absolutely Natural in February 2005 starting out as our Customer Service Manager. Once I started interacting with our customers, I soon began to see how our 100% natural products changed their lives. It soon changed mine as well. Soon after working here, I knew my position here was very special. Charley started to notice my hard work ethic and my passion for this company. I then was promoted and was ready to further my career within this company. I am now the Vice President of Absolutely Natural.

Recently in the past two years, I was fortunate enough to be one of the developers of the Facials line. This was very thrilling for me as I have never been a part of such a process. The process took a little over a year and a half of research and development. After deciding on the formulas we then had several family members, friends, and several random people testing the product line. The formulas worked for every skin type and most of them noticed a difference in 1 week! We new we had a unique organic formula that was really going to change the lives of many. Shortly after, we chose the packing and the overall look of the product. Since I played an important role in this process, Charley came to me and wanted me to be the model for this skincare line. To be honest, I was scared and excited at the same time. Modeling was very different from what I have ever done before.

I feel well accomplished for my age and I look forward to the many accomplishes to come. I enjoy what I do and what our company stands for. It is very gratifying working with a great team and ultimately our loyal customers.

Introduction: Suzanne Clements

Hey all. I’m not really an *official* Absolutely Natural employee, but I think I squeak in on the grounds of “honorary” inclusion. I’m responsible for the creation and design of the materials, new labels, etc. and I work closely with the rest of the team on new project development (on the aesthetics side). Working with Absolutely Natural is a real luxury, everyone is friendly and enthusiastic - like a second family and I get to try out the new products as they come along.

My background is long and winding. Originally from the “Great White North” AKA Canada, I arrived in the US when I was just 3 years old. We moved around a great deal – Montreal, Toronto, Chicago, Buffalo… finally landing in Melbourne, Florida (I got my US Citizenship along the way too). For a long time I dreamed of living near the beach. Living up north, the best I could hope for was maybe Lake Michigan (in my opinion the greatest of the Great Lakes), but happily my better half landed a job as a Psychology prof for a local college and voila! I am SO close to the ocean it’s a dream come true – and well, its tropical here and that’s the cherry on top.

I graduated from a fantastic state school with my BFA (SUNY Fredonia – if you’ve ever heard of it) dreaming of evenings spent hobnobbing at gallery openings, sipping wine and nibbling on fancy crackers and cheese. If you’re curious to take a peek at my fine art alter-ego hop online at: art.suzanneclements.com. Bear in mind, that I’m on “sabbatical” for the time being…

These days, I find my passion in graphic and web design fulltime. I enjoy the challenge of print production and the “sky’s the limit” mentality of web design.

When I’m not working, and to be honest, that’s awfully rare, I prefer to take it easy and just enjoy what life brings my way. I’m super excited that this summer we get to vacation for the first time in four years (we are nothing if not frugal). We’re heading up north… and I mean “Up North” to Mincoqua, Wisconsin for a week. We have a cabin on a beautiful lake up there complete with a boat. I’m looking forward to swatting away the mosquitoes and black flies and just enjoying me some walleye sandwiches while sipping some lovely hard cider dock-side.

You can follow me on twitter (ninakatz), fickr (suzanne clements), and blip (ninakatz)