High SPF Factors Danger to Health, Environment

Absolutely Natural Debuts Spa Line

10 years on the wish list.

2 years in the making.

The most important product launch for Absolutely Natural since our highly successful, award winning facials line.

Absolutely Natural Organic Spa Series is being launched today via our web site. And, a pallet full of product is on its way to our new store at the Anchor Cove Shopping Plaza in Lihue, Kauai. We should have our entire selection on the shelves in just a few weeks and I will be on-island in late June for the blessing and official grand opening.

The line is comprehensive and unique. It is all natural, of course, with certified organic ingredients when available. The two main fragrances are Papaya Pineapple and Cucumber Mint and they are exceptional.

We are particularly proud of the personal care developed. The shampoo, conditioner and shower gel are free of sulfates, parabens and phthalates. By the way, 60 Minutes just did a story on the potential danger of phthalates and had a researcher imploring people to find a way to cut chemical exposure to a minimum which we have accomplished for the last 20 years!

The shampoo and shower gel are excellent cleansers utilizing saponified oils of coconut instead of the ammonium and sodium laurel and laureth sulfates used in most products. Gentle on the hair and scalp, yet very effective.

The lotion is also a unique formula featuring organics, anti-oxidants, anti-aging and skin reparation ingredients. It is truly outstanding.

The rest of the line is equally good and you can see all of our products on the web site www.absolutely-natural.com. In addition to the personal care, we feature Sugar Scrubs, Salt Scrubs, Mineral Bath Salts, Body Butters and Massage Oils. All come in our two signature fragrances with an Arnica offering in the massage oils and bath salts.

If you have never tried Arnica, it is great for sore muscles. A massage or a hot soak with the Bath Salts will ease the tension from muscles. Also works for a congested chest.

Coming soon will be our brand new lip moists in Mango, Papaya Pineapple, Mint, Strawberry and Vanilla. We'll let you know when they are ready.

Best regards,

Charley

Absolutely Natural Welcomes Kroma as Marketing Partner

Absolutely Natural has entered into an agreement with KROMA Makeup Studio to cross promote our 100% natural sun care, skin care, personal care and spa products with their fabulous 100% natural make up line.

When I was first introduced to founder Lee Tillett and her husband and co-owner Chris Tillett, I was immediately impressed with their business philosophies and especially their insistence on using only the finest raw materials in the production of their very broad makeup line. They share the same dedication to quality and customer service that we have lived by for almost 20 years.

Lee is a renown makeup artist who has honed her craft for more than 22 years and started KROMA in 1999 when nothing on the market achieved her incredibly high standards. Just as we do, she buys only the finest grade raw materials and then hand crafts the various bronzers, blushes, powders, eye shadows, mascara, lip products and more.

Another exciting factor to me was both Lee and Chris share our "educated consumer" philosophy. While it seems most companies dealing with our respective products would rather keep people in the dark about what is really in their lines, KROMA has a great education program touting both the features and benefits of the product while teaching the end user how to properly use their line. Just like our famous 3-P's program for our sun care.

Recently Lindsey Pushman, the "face" of our facials' line (literally and figuratively!) and I went to the KROMA studio in Maitland Florida where Lindsey got a consult from Lee. It was very informative and here are Lindsey's thoughts on the program,

"I was excited to take part in the visit to the KROMA studio with Charley because I am a huge fan of high quality ingredients. My first impression of Lee was that she was very knowledgeable about her products, passionate about her company and she loved making people feel beautiful. During my brief make up session, Lee blended custom colors to fit my unique skin tone, discussed the benefits of each product and demonstrated how to properly apply the make up. I immediately was impressed by the quality and feel of the make up. I could distinguish the difference between KROMA's make up and the other leading brands I have tried. The session was informative and Lee made me feel beautiful."

-Lindsey Pushman

For all of our Central Florida customers, KROMA is stocking a full line of our sun care, facials, organics, personal care and spa products. They can be reached at 407-622-1086 for directions or visit them online at www.kromamakeup.com

Best regards
Charley

Absolutely Natural Opens Store in Kauai

The finishing touches are being put on our new store in Kauai. Bob Virgillitti (B.V. to his friends) has been the driving force behind the project set to have a soft opening next week with the grand opening occurring in May.


The store is located at the Anchor Cove Shopping Center close to the cruise terminals in Lihue.

B.V. has been our main man on Kauai working and managing the pool kiosk at the Kauai Hilton since January 2009 as well as running the wholesale division for the Garden Island. The store is slated to be a prototype for many more to come both in the islands and mainland USA.

We'll have a complete array of our sun care products as well as the highly popular Facials Line and the Organic Oil and Creme.

In addition, the Absolutely Natural store will be the first brick and mortar location for our brand new spa line. Featuring a new look for our spa products designed by award winning artist, Suzanne Clements, we will carry sugar scrubs, salt scrubs, mineral bath salts, organic bath, body and massage oils, body butters and spritzers all in our refreshing cucumber mint fragrance as well as our island inspired Papaya/Pineapple. The oils and mineral bath salts will also have a product featuring Arnica, excellent for sore muscles. As usual, all products will be 100% natural with an emphasis on organic raw materials.

We are very excited about introducing our new sulfate free personal care line featuring our two signature fragrances in shampoo, shower gel, lotion and conditioner. Our test markets (a fancy way to say friends and family!) have raved about these new 100% natural formulas that work well and are extremely friendly to skin, hair and the environment.

Additionally, we have five lip moist products to introduce including Papaya/Pineapple, Strawberry, Vanilla, Mango and Mint.

The store will also have an "oil bar" where clients can make their own product using our fractionated organic coconut base oil and an array of essential oils to make their own signature fragrance.

Also featured in the 600 square foot space will be the largest selection of Maui Jim Sunglasses on the island.

Personally, I want to thank Suzanne, B.V. and Lindsey Pushman for all their hard work in the design and implementation. Also Todd Anderson, Danny Richards and Bob Hamner in production and shipping. Great job guys!

Be sure to visit the store or look for our new products on line, coming soon.

Best regards,
Charley

AN Store Opens on Kauai; La Peau Couture Debuts

Suzanne Clements Star of Space Coast Addy Awards

Movies have their Oscar. Television has the Emmy. Music the Grammy.

Have you heard of the Addy? It is the reward given to people of the advertising and marketing industries. Maybe not as well known as the big three above but equally important to the 100's of thousands in the industry and the millions of people who are educated, informed, entertained and encouraged to buy products from the business owners who benefit from their creativity. Like Absolutely Natural.

I was privileged to attend the 2010 AAF Space Coast Addy Awards last night at the Melbourne Beach Hilton in Melbourne Florida. Our design artist (and so much more!) cleaned up. Suzanne Clements, who has her fingerprint on just about everything we have done the past two years, picked up six gold medals, 5 silver medals and the Best of Show Award in Electronics for a web site she did!

Suzanne is the one woman dynamo (doing business as Suzanne Clements Graphic Design, LLC)who has revamped our web site, created our brochures, collateral material, posters, logos, new packaging design, mail outs and more.

Five of Suzanne's medals came from Absolutely Natural entries. We won gold for packaging (facials sample pack), brochures (our new sun care brochure) and catalog (our spa wholesale catalog). We were awarded silver medals in packaging (our new Organic bottles) and for our 2009 year end mailer. What an outstanding job.

Suzanne also won gold medals for her web site work with a Sea Turtle book, a catalog for the same project and her website work with Makoto's restaurant.

The evening was exciting, the crowd large and prestigious and the event was very well done including a hilarious ongoing video skit by one of the anchors of Chanel 6 News.

But the highlight, of course, was the win after win announced for Suzanne, who was absolutely shocked by all the accolades. I wasn't surprised at all but I have to admit I relished in every moment that our brochures, catalogs, bottles etc were flashed on the screen with "Gold Medal" beside them! Suzanne was the star of the show and we are lucky to have her. Well done, Suzanne!

Best regards,
Charley

This and that ...

A belated Happy New Year. It is terrible that half the month of January has flown by before my wishing our great customers the best for 2010. There's a good reason; we are incredibly busy!

Since mid-December we have shipped more than 1000 gallons of product (sugar scrubs, salt scrubs, bath salts, shampoo, conditioner, body lotion, massage oils, cremes etc) to Sandals in the Caribbean and to Aria Spa, the cornerstone of the new Las Vegas complex City Center. City Center is a 7-8 billion dollar project and we are supplying all the treatment products for their spa. Go to www.citycenter.com and get prepared to be amazed.

In addition to the gallons, we are working on 100,000 retail bottles for our various customers. 2009 was a banner year for us and we are grateful that the recession has not slowed our growth. We are thankful to our customers and it just goes to prove that when you never compromise quality and offer a good value, it works.

Some notes:

1. We welcome Brittany Quave to our staff. She is handling our mail orders, customer service and other duties replacing Kelsey Carter who has been accepted to nursing school and started classes this month.
2. I will be in Hawaii next month as well as Reno and Las Vegas.
3. Our new packaging for our Organic line has been a great success. Our retail sales were up 40% for the Oil and 35% for the creme.
4. We are now supplying amenities for Amelia Island Plantation and Spa. This is in addition to the spa products and retail we already provide for them.
5. The Ritz Carlton Half Moon Bay is doing well with their new retail line we developed. They are in the wine country and the line includes products with Cabernet and Chardonnay essences.

There's much, much more and I am personally thankful for our excellent staff and cherished customers.

Best regards
Charley