Charley Richards

Saturday, July 11, 2009


Now that you have met some of our team, I'll tell you a bit more about our company. We actually started in a garage in the 90's with a lofty goal of making the world's only 100% natural suncare. I know that a lot of companies claim to be all natural and will have buzzwords like "Natural", "Organic", "Biodegradable" on the front of their label, but a quick perusal of the back of the label proves they are certainly not natural.

At any rate, it took almost two years but we succeeded and sold our first bottle in 1992 at resorts in Hawaii and Hilton Head Island, South Carolina. I am happy to report that we have outgrown the garage and now 17 plus years later we are in 100's of resorts in Hawaii, Florida, Mexico, the Caribbean, California, Spain and many, many more ares.

Our facility is now in a 10,000 square foot building we built in 2003 in Melbourne, Florida and our equipment and processes are top notch. If you are ever in Melbourne feel free to come and take a factory tour; we welcome visitors.

Though the favorite part of our business is the one-on-one interaction with our customers, we are no longer a little ma and pa shop. We have among our customer base some of the greatest hotel companies in the world including Ritz Carlton, Hyatt, Marriott and the Sandals Resorts. From 8 formulas in 1992 we now boast more than 200 in our suncare, facials and spa lines with more being developed every month.

One thing we haven't changed is our commitment to quality. Every formulation and production decision is easily made ... use the best raw materials in our innovative formulas, always make sure there are positive benefits for our customers and never use any ingredient just for marketing purposes.

Our team is young and dedicated and we will be around for many decades to come.

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