Monday, February 25, 2013

For those of you who are regular readings of my blogs, you have heard Suzanne Clements mentioned many, many time.  For those of you not familiar with her work, Suzanne is the incredibly talented owner of Suzanne Clements Graphic Design, LLC .

To Absolutely Natural, she is a member of our family and has touched pretty much every project we have done for the last five or six years.  Trained as a fine artist, Suzanne is also adept at copy writing, collateral design, photography, web site and e-commerce marketing and much more.  She has revamped our entire look from stationery to web design to packaging including all of our brochures, labels, catalogues, posters and more.

Last night I felt like I was with a celebrity as Suzanne and I attended the ADDY Awards at the Rialto Hilton in Melbourne, Florida.   The ADDY Awards are the advertising industry’s competition designed to “acknowledge creative excellence in all media of local, regional and national advertising.”   Suzanne got a lot of acknowledgement as she won seven of the awards including five for projects she did for our companies. 

In fact, the first four awards of the evenings went to Suzanne which had the crowd buzzing and me all smiles!  It is gratifying to see her recognized for her work and even more so when you consider her competition were ad agencies with very large staffs. 

Her Gold ADDYs were awarded for the Salt Life Skincare campaign (Salt Life is our licensee program) and two for digitally enhanced photos she took for another client and her own studios.
Suzanne won Silver ADDYs for Absolutely Natural Marketing Materials (our wholesale one sheets), Salt Life Skincare Sales Kits, our Absolutely Natural Travel Size Pillow box, our Maui Island Secret Web Site (which she totally revamped last year), and our Absolutely Natural Ingredient Deck (added to our web site).

Working with Suzanne was Curtis Canham on some of the print materials and Mark Kuhn on the web based projects.

Congratulations, Suzanne.  We are proud of you and look forward to more great things in the years to come.

Best regards,

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