What Absolutely Natural's Sea Turtle Awareness Month Means to Us

Tuesday, August 2, 2011


Several months ago, I mentioned that we had partnered with the Brevard Zoo and started donating a portion of our spa revenues to help build a much needed sea turtle rehab program. We are patrons of the zoo and one of our goals is to help finish the rehab environment in 2012.

More recently we have joined with the Sea Turtle Preservation Society to help with their good work. Headquartered in our home county of Brevard, Florida, the society’s purpose is to educate the public about marine turtles. STPS reaches thousands of people each year through public presentations, exhibits at area events, and by turtle watches during the sea turtle nesting season.

The goal is to help maintain the current sea turtle population and to prevent a potentially irreversible decline in that population and there are several programs important to that end. One of the most crucial is to reduce disturbances and harassment of nesting sea turtles by educating the public about how devastating beach lighting, habitat destruction and nighttime beach activities can be for the turtles.

The Society also has teams for rescuing distressed hatchlings and adult sea turtles and transporting them to proper rehab facilities. This is where Absolutely Natural’s work with the Brevard Zoo could help this process immensely as the closest facility is currently in St Augustine (nearly a 3 hour drive away). STPS also performs monthly beach cleanup working with Keep Brevard Beautiful, Adopt-A-Beach program.

How we're working to make a difference:
  • We raised more than $2000 with our initial donations in part through sign ups on our Facebook page. We have brought this incentive back for the entire month of August. Already a fan? Great, let your friends and family know! Each new fan means we'll donate $1 extra dollar towards these great causes. Let's get those numbers up!

  • We are also sponsoring STPS’s Turtle Krawl 5k Run on September 17th in Nance Park in Indialantic, Florida. It is one of their major fundraisers and some of Absolutely Natural’s personnel are going to run in the event while the rest of us will man a booth.

  • For the month of August, we are offering special Sea Turtle Tote Bags for sale, both individually and with kits of our products. We will donate a percentage of the sales of these totes and kits to the Brevard Zoo and the Sea Turtle Preservation Society.

  • We are also putting stickers on our mail order boxes as well as info about sea turtles on all of our new Absolutely Natural spa labels. Thousands of people a month will see the labels on these products that are distributed all over the world.

We are happy and proud to be a small part of this noble cause … to protect this majestic animal and hopefully see their population grow every year.

Best regards


1 comment:

Anonymous said...

I just wanted to make one comment. I love the fact that you help the sea turtle community, and a sea turtle rehabilitation facility in Brevard County would be awesome. However, the closest facility isn't in St. Augustine. Turtles go to both Sea World Orlando, as well as the Marine Science Center in Ponce Inlet, both of which are closer.

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