With Absolutely Natural now 20 years old, you won’t
see “New and Approved” on our bottles, but that is exactly what we have
accomplished after working with the formulas with this in mind for the last
five years.
And, new isn’t exactly the right word since we will
never go away from our bases made from natural ingredients, cosmetic quality,
nutrient rich and unique formulas.
Enhanced is the right word.
We have made many enhancements including a complete
reformulation of our sunscreens complete with modern, efficient packaging for
our sunscreens.
The run down:
Rosehip
Aloe
Rosehip Aloe lotion remains in the same bottle but
with a fresh, new label that better represents our brand across all lines of
products. In addition, we have upgraded
the base oil from Walnut to Hi-Oleic Safflower Oil. Among many other positive traits, Safflower
Oil is extremely high in Vitamin E and therefore a super anti-oxidant and free radical
scavenger. Safflower Oil is also high in
Omega 3 and Omega 6.
Other ingredient changes include using Organic Rose
Hips Oil and adding Green Tea, a powerful anti-oxidant that has been proven to
help rejuvenate skin already damaged by UV and other elemental damages. This is an important enhancement.
Pure
Aloe Recovery Gel
Pure Aloe with Tea Tree Oil is also in the same
bottle with the fresh label. And, it
remains pure as there just wasn’t much to do with this product as it works so
well with sunburn, skin rashes, jellyfish stings, shaving irritation and other
skin problems. We have been especially
proud of our 15 year history with Emerson Hospital in Boston where they use
Absolutely Natural Pure Aloe on their radiation patients. One enhancement that will be impactful is the
addition of Green Tea to the formula mix.
Green Tea is a powerful anti-oxidant and skin repair.
Platinum
Tanning Oil & Professional Tanning Oil
Our tanning oils are in the same bottles with our
new look labels and the Pro Oil has no ingredient changes. It remains a nut free formula, modestly
priced for those who want that golden tan.
Platinum Oil has had some significant enhancements
especially the base oil going from Walnut to Fractionated Coconut. This highly refined oil has virtually no
propensity to become rancid and helps with shelf life for the tanning product. In addition, Fractionated Coconut Oil has
close affinity to the body’s natural oils and is nutrient rich for healthy
skin. It is one of nature’s best moisturizers
to keep your skin hydrated in the sun.
In addition, we have upgraded to Organic Rose Hips
Oil and Organic Sunflower Seed Oil. We
have also added Cherry Kernel Oil, Jojoba Oil, Carrot Seed Oil Extracts of
Green & White Tea and Gingko Biloba, all carefully selected for their nutrient
and therapeutic values. We have done all
of this and maintained the same retail price point we have had for 20 years.
Sunscreens
The biggest changes come in our completely
reformulated sunscreens. The FDA has
finally adopted their monograph and unlike most sun care competitors, we
welcome the regulations. Of course, we
have been in compliance for our entire existence but since we had to change the
way our labels read (INCI names are now required and a very strict Drug Fact
label is the law), we too this opportunity to change a lot.
Of course, we are still 100% natural but instead of
using 100% Titanium Dioxide for our sunscreen, we are using a blend of Titanium
and Zinc. This gives us more water
resistance and of course, measurable protection against UVA light as well as
UVB.
The base has been enhanced quite a bit and features
anti-oxidants, free radical scavengers and nutrient rich oils.
Below is a list of our new ingredients:
Aloe
Vera Barbadensis Leaf Extract
Fractionated
Coconut Oil,
Cetearyl Olivate (and) Sorbitan Olivate, (natural
emulsifier)
Linoleic
Acid (and) Linolenic Acid,(Vitamin F naturally derived from SAFFLOWER OIL)
Organic
Rose Hips Oil
Squalane
Green
Tea Oil
Shea
Butter
Vitamin
E Tocopherol,
Camellia
Oil
Chamomile
Oil
Calendula
Oil
Arnica
Extract
Milk
Peptides Complex
Gogi
Berry Extract
Cranberry
Extract
Passion
Fruit Oil
Pomegranate
Extract
Hydroxyethyl
Cellulose (natural derived thickener)
Caprylic
Acid (and) Lauric Acid (and) Propanediol, Potassium Sorbate (natural
preservative System Blend)
Fragrance
The result? A natural,
sunscreen, gentle on the skin and friendly to the environment but a powerhouse of
moisturizers and healthy benefits to the skin.
To go along with these
significant improvements is a modest price increase and I am proud to say just
our second one in 20 years. Considering
the sizes of our higher sunscreens are increasing from 4oz to 6oz and the new
packaging is an easy to use squeeze tube, I am sure you will find the new
pricing reasonable.
Best regards,
Charley
